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Lions Cricket Unveils Four New Sponsorships

Johannesburg-based Lions Cricket has announced that it has concluded four new sponsorship deals recently.

Those deals are with SunBet, McDonald’s South Africa, Fidelity Services Group and Enza Construction.

Following their already three-year partnership with the Lions, SunBet team has renewed for a further two years. 

The McDonald’s deal is for three years and will see the Golden Arches displayed on the Imperial Lions men’s and women’s kit, as well as its academy, under-19 and under-16 kit.

Fidelity Services was initially partnered with to ensure that staff, players, tenants and fans were kept safe within the Imperial Wanderers Stadium precinct, but a new deal has been extended to include sponsorship of both the men’s and women’s teams, as well as the development pipeline feeding both these professional teams.

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The deal with Enza Construction is a two-year partnership extension and follows the news that Enza Construction had acquired Tractionel Enterprise, an electrical infrastructure construction company in South Africa.

Over and above the company’s association with the Imperial Lions men’s and women’s professional teams, Enza are also the naming rights sponsors of the Enza Premier League club competition.

 

Sport Industry Group
Sport Industry Group

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