The Lions Rugby Company has finalised a partnership agreement with Johannesburg’s newest commercial radio station, HOT 102.7FM.
The agreement sees HOT 102.7FM become the ‘Official Radio Partner of the Lions Rugby Company’, covering all professional outfits at the franchise, namely the Emirates Lions, Sigma Lions and Lions under-20 teams.
“HOT 102.7FM was without a doubt our radio station of choice, as they have a grip on the pulse of Joburg and they speak directly to – and entertain – the exact audience we want to attract to Emirates Airline Park, so the synergy was obvious,” says Pieter Burger, Managing Director at Ellis Park Stadium. “We look forward to growing this partnership into a long-term relationship.”
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The partnership with HOT 102.7FM will see the Lions benefit from a range of on and off-air activities, including ticket giveaways, interviews with players and coaches, team announcements, on-air imaging, generic advertising, digital exposure, media training, and a return of ‘Joburg’s Hottest Seat’ at Emirates Airline Park, when regulations allow.
“With our combination of the best Old Skool and R&B music, we’re already providing the soundtrack to the city, so it makes sense to get behind Joburg’s rugby team, and we believe HOT 102.7FM will play a big role in taking the Lions brand to the people of Joburg,” says Lloyd Madurai, Managing Director of HOT 102.7FM. “On top of that, rugby fans can look forward to HOT 102.7FM playing a big part in the stadium experience at Emirates Airline Park, including, of course, providing the best tunes, in amongst the rugby action.”
The unveiling of the partnership between HOT 102.7FM and the Lions Rugby Company comes at an exciting time for the Emirates Lions, who have just completed four consecutive victories over European opposition in the United Rugby Championship and are up to 12th in the standings.