The Free State Cheetahs has announced that Macron will be its new ‘Official Apparel Sponsor’ for the Toyota Cheetahs, as well as all junior and amateur teams affiliated with Free State Rugby.
“We are delighted to welcome Macron on board as our official apparel partner,” said Ross van Reenen, CEO of the Free State Cheetahs. “This partnership signifies a new chapter for the Toyota Cheetahs and we believe that Macron’s commitment to quality and innovation aligns perfectly with our vision for the future. We look forward to white glove service with a representative based in Bloemfontein to streamline the collaboration and communication of the two entities tremendously.”
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Zone Twenty-Three, the official representative of Macron in South Africa, will have all rights on retail apparel and supporter wear in and around the stadium, and run the Cheetah retail outlet at Toyota Stadium.
“Macron is thrilled to be associated with the Toyota Cheetahs, a team known for its dedication and success on the field,” said Rassie Pieterse, Managing Director of Zone Twenty-Three. “We are confident that our high-performance apparel will complement the team’s dynamic style of play and contribute to their success.”
The highlight of the collaboration is the unveiling of the new kit, a “vibrant orange and white striped jersey featuring a classic collar, paired with sleek black shorts and eye-catching orange socks”. This modern design pays homage to the Toyota Cheetahs’ iconic orange and white hooped jersey.
The partnership announcement was made in the week before the Cheetahs opened their 2023/2024 European Challenge Cup campaign against Zebre Parma.
As part of the deal, Macron is offering substantial discount vouchers to suite and season ticket-holders when they renew their tickets for the 2024 season. Each suite holder will receive 24 discount vouchers worth R400 each and season ticket-holders will get a R200 discount for each adult ticket and R100 for a student or kiddies season ticket purchased.
