Manchester City and Betway have entered a multi-year agreement, which designates the gambling brand as the club’s global betting partner.
From the 2024/25 season, Betway will receive promotion both in-stadium and across the Premier League champions’ digital platforms.
The partnership sees the Super Group-owned company expand its sport sponsorship portfolio, which includes a principal partnership with West Ham United that dates back to 2015, and deals with Arsenal and Brighton.
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Outside of the English top-flight, Betway has partnerships with LaLiga giants Atletico Madrid, as well as eight NBA franchises, and a league-wide agreement with the NHL, whilst this announcement from City came just days after Betway was unveiled as the new headline sponsor of South Africa’s Premiership.
“As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership,” said Ferran Soriano, CEO of City Football Group.
Neal Menashe, CEO of Super Group, added: “This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”
