NBA Africa has announced that the league has established a new subsidiary in Kenya, with an office located in Westlands, Nairobi.
The NBA Kenya office will support all of the league’s business and basketball development initiatives in the country and will be led by NBA Kenya Senior Director and Country Operations Lead, Michael Finley.
The new office marks NBA Africa’s fifth office on the continent, joining Cairo, Egypt; Dakar, Senegal; Johannesburg, South Africa; and Lagos, Nigeria.
HAVE YOU ALSO READ?: WILLIAMS TO STEP DOWN AS CEO OF NBA AFRICA
“The launch of our office in Nairobi reflects the enormous potential for basketball and the NBA in Kenya and across East Africa,” said NBA Africa CEO, Victor Williams. “Basketball is one of the most popular team sports among Kenyan youth and having a year-round presence on the ground will allow us to work more closely with local stakeholders to further grow the game here and make it more accessible to fans and players across the country.”
