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NBA Returns to SABC in Multi-Year Deal

The SABC has acquired free-to-air rights to the National Basketball League in a “multi-year” agreement.

The deal covers live or delayed coverage of over 35 games each season.

Games will be aired on SABC 1 and the SABC Sports Channel. The ‘NBA Action’ weekly magazine show will be also be aired by the SABC.

The NBA held a rights agreement with the SABC from 2011 to 2013. In the 1990s, the NBA was also aired on free-to-air television in South Africa when SABC showed the NBA Inside Stuff magazine programme.

“SABC Sport is incredibly thrilled to add one of the world’s most exciting and respected leagues to its live sports offering, as we know that there is a sports audience which loves the game of basketball in Mzansi,” said Gary Rathbone, General Manager at SABC Sport. “In bringing this great global sporting spectacle to our viewers, the SABC will also be setting out to inspire and entertain a whole new generation of basketball fans all over the country.”

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“We are thrilled to once again partner with SABC, beginning with our milestone 75th Anniversary Season,” said Victor Williams, Chief Executive at NBA Africa. “Through this partnership we look forward to bringing the excitement of the NBA to more of our passionate fans in South Africa as part of our continued commitment of making basketball more accessible across the continent.”

During the 2019-20 season, the NBA agreed a rights deal in South Africa with commercial free-to-air broadcaster e.tv.

The NBA opened its African headquarters in Johannesburg in 2010.

Dedicated sports channel SABC Sports was launched earlier this year, and in August the SABC unveiled a deal with media group Disney that includes rights to the English Football League, the Basketball Africa League, World Athletics events, the Dutch Eredivisie, and Top Rank boxing.

Sport Industry Group
Sport Industry Group

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