Cricket South Africa has unveiled Ola South Africa as its ‘Official Ice Cream Partner’ for the current season.
“This great new partnership between CSA and Ola South Africa is a perfect example of how brands can tap into the powerful connection that is brought about by sporting events, offering more than just a product,” said CSA Chief Executive Officer, Pholetsi Moseki. “It’s about enhancing the thrill that comes with every match. We are pleased that cricket fans will get to enjoy the benefits brought about by this distinctive partnership.”
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Ola will be offering fans an array of matchday delights at stadiums across the country, including ice cream brands such as Magnum, Cornetto, Gino Ginelli, Paddle Pop, Ola Joy, and Rich ‘n Creamy.
Ola Go to Market Lead Southern Africa, Ntando Luvuno, added: “Cricket is big within the sporting context of the country and cricket has evolved over the years. We’ve also seen the impact grassroots cricket has on our communities and how that ultimately translates at an international level. It’s a sport enjoyed by many during the summer season—under the heat, the sun, and clear skies— and this makes Ola South Africa a natural partner.”
