Paddy Power – to mark the return of Premier League football – have launched a new film that sees ambassador Peter Crouch give his take on the new season, while ‘stirring up the tribal tensions that make football so great’.

It was created by Octagon and directed by the Oscar-nominated Peter Cattaneo.

To mark the launch, Michelle Spillane, Marketing Director at Paddy Power, said: “Many things have changed in the new normal, but football remains the same old game that we love. We wanted to channel the excitement around the new season, while injecting a sense of optimism around the new elements of football. Peter Crouch is the perfect front man for this, embracing football as it is now and giving a new season rallying cry as the Premier League returns fully.”