Nielsen Sports South Africa has appointed Duncan Stead, formerly operations team lead at Naked Financial Technology, as it’s new Business Development & Client Services Lead.
According to Nielsen, he brings with him a strong foundation in performance and data analytics, having begun his career at a rugby academy before transitioning into the fintech sector.
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Stead’s journey started with a postgraduate degree from the University of Cape Town, where he developed a keen interest in how data can drive decision-making in sports. His role at the rugby academy provided valuable insights into using data to inform strategies for teams, brands and sponsors. This experience expanded exponentially as he transitioned into the fintech industry with a focus on short-term insurance.
In his new role at Nielsen Sports SA, Stead will be integral to the commercial team, supporting business development and managing client relationships. His commercial expertise will be applied to identifying potential clients, reimagining sales collateral, strategically maintaining the sales pipeline, customer relationship management and internal communications strategy.
