LaLiga Southern Africa has appointed Natalie Barlow to the position of Marketing and Commercial Manager.
She joins LaLiga from the marketing department of Premier Soccer League club Cape Town City, where she has held the position of Marketing Brand Manager.
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“We are very excited to have Natalie join us at LaLiga, with her considerable marketing skills and experience and her intimate knowledge of the South African and global football environment. As the first African woman to graduate from UEFA’s Certificate in Football Management Course – and with her track record of fantastic work with Cape Town City – we have no doubt she has the necessary skills and expertise to help drive the growth of LaLiga in Southern Africa and to add value to our work across the African continent. We look forward to having her on board to support our marketing and commercial efforts in this important market,” said LaLiga Southern Africa Managing Director, Marcos Pelegrin.
“Joining LaLiga is an amazing opportunity for me. I trust that I can translate my experience at South African club level to bring the Spanish brand closer to local fans. Also, I’m looking forward to working with so many different partners and colleagues across the African continent,” said Barlow.