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PT SportSuite and Lions Invite Fans to Take Up Challenge

The British and Irish Lions and platform partner PT SportSuite have collaborated to launch the official Lions Fan Zone.

The Fan Zone aims to answer the question – how do Lions supporters contribute and feel part of the 2021 tour from anywhere in the world, at any time?

The Lions Fan Zone web engagement platform will ask supporters to take on a series of fun ‘Fan Media Challenges’, designed to bring to life the passion rugby fans feel for the Lions brand visually through the power of media exchange. Supporters can submit their media for potential publication to the dedicated ‘Lions Fan Wall’, and in doing so, put themselves in line to win prizes and receive exclusive benefits from the official Lions Rugby Store.

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“We are delighted with this latest addition to our digital platforms,” said Lions Director of Digital, Marketing and Communications Shane Whelan. “We want as many people to share how they are showing their support for the team and that support will be felt by the players as they take on the world champions in South Africa. We look forward to sharing some of these videos with the team and management throughout the tour.”

“The spirit and purpose of this new Lions Fan Zone comes at a unique and defining moment in world sport and digital engagement, with Covid-19 having forced us to re-think the needs of the fan and how to provide a safe, simple and rewarding way for them to engage,” said PT SportSuite CEO Rich Cheary. “We’ve partnered with the British & Irish Lions to bring something different and compelling, giving sponsors and supporters across the four nations and of varying demographics an equal opportunity to contribute towards a digital “Sea of Red” before, during and after every match. There is an opportunity to uncover and share some of the untold fan stories that bring to life this unique Lions tour in an authentic way.”


Sport Industry Group
Sport Industry Group

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