PUMA has launched its ‘Only See Great’ campaign, which will see a year-long series of content with PUMA ambassadors.
They include Neymar Jr., Winnie Harlow, Antoine Griezmann, Pep Guardiola, Karsten Warholm, Mondo Duplantis, Usain Bolt, Cara Delevingne, LaMelo Ball, Skylar Diggins-Smith, Kyle Kuzma, Lewis Hamilton, Rickie Fowler and Virat Kohli.
The campaign, which aims to spread a vision of hope, optimism and self-belief ahead of major sporting events, was inspired by cultural icon, entrepreneur and philanthropist JAY-Z, who said: “I only see great. I don’t see good. I don’t see compromise. We should always strive to make something great, something that will last.”
‘Only See Great’ will explore the idea of achieving greatness, what it means to struggle to do so, and how our perceptions of greatness have expanded over the last year.
The PUMA ambassadors will offer their personal perspectives on striving for greatness during extraordinary times in a series of media interviews and content on PUMA’s digital channels.
The campaign will lay the foundation for multiple product launches over the course of the year, including key performance collections worn by athletes and federations at this summer’s Euro 2021, Copa America, and the Olympic Games.