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PUMA Partners with Boxer Athletics Club

PUMA has signed a multi-year partnership with the Boxer Athletics Club in South Africa.

The deal will see the global sports brand providing the top-tier running club with technical PUMA Running apparel and footwear.

Boxer Athletics Club was established in 2005 and the club’s elite squad includes multiple South African champion and Olympian Precious Mashele, as well as Glenrose Xaba, who is also a multiple national champion on the road and on the track.

“PUMA has a growing family of elite distance runners, so partnering with a top-tier club to showcase our innovative product was the obvious next step” said Brett Bellinger, Marketing Director of PUMA South Africa. “By providing the best race day product and through a package of incentives, we aim to support athletes to achieve their goals of breaking national records and excelling on the local and global stage.”

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The technical product available to members of the elite squad will include the PUMA Deviate Nitro Elite, part of the brand’s new running shoe range, as worn by Mashele and Xaba.

Club manager Rhyn Swanepoel said the partnership with PUMA will boost Boxer Athletics Club’s commitment to supporting its athletes’ dreams, from winning races at provincial and national level in South Africa, to competing at World Championships and Olympic Games.

“Boxer also remains dedicated to uplifting the development of community sporting clubs. We will continue our work to enhance the presence of sports in disadvantaged communities and to lay a foundation for future athletes to be realised,” said Swanepoel.

Sport Industry Group
Sport Industry Group

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