PUMA has unveiled the new 2021 Vodacom Bulls away kit, having launched the home kit in February.
PUMA says it dug into the team’s archives to find a fitting piece of history as inspiration for the new Bulls kit, with the ‘special blue’ in the new home jersey matching the shirt colour of the kit worn by the Blue Bulls team that beat the British & Irish Lions 35–30 at Loftus Versfeld in 1997.
The new kit will be in play until May 2022 and is available from PUMA.com, PUMA, The Cross Trainer, Totalsports, Sportsmans Warehouse and selected retailers, at a recommended retail price of R899 (men), R799 (women) and R799 (kid sizes).
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“We decided on a jersey in a blue which matches that from the historic win and which will serve to reignite the same ‘97 passion,” said Brett Bellinger, Marketing Director of PUMA South Africa. “The #TrueToTheBlue jersey will be sported by the team in their first foray into Europe and during local competitions. It will also be worn for the repeat match if the Bulls versus the British & Irish Lions goes ahead this year. It’s time to let the competitors know what it really means to have Blue Blood.”
Vodacom Bulls CEO Edgar Rathbone said: “PUMA have once again outdone themselves with an amazing jersey design, one that will resonate with all of our fans both from a historic perspective and with our newer audience. This also makes a bold statement as we venture into the northern hemisphere that no matter where we go or what we become the true essence of the Bulls will always remain BLUE.”