SA Rugby and the ALDO Group have announced a new partnership, with the lifestyle shoe company joining the governing body’s family of partners, as the ‘Official Dress Shoe Partner’ of the Springboks.
The partnership will run for three years.
“ALDO has become synonymous with quality footwear and as we need the Springboks to look as sharp off the field as they are on it, it was a natural fit to partner with ALDO,” said Jurie Roux, CEO of SA Rugby.
As part of the new deal, ALDO will provide formal footwear to the men’s and women’s Springbok teams for their appearance on formal, official occasions.
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“ALDO is an anchor brand in our stable at FrontierCo,” said Bernard Mostert, CEO of Frontier Co. “Following the 2019 Rugby World Cup, ALDO Global CEO David Bensadoun and I messaged Siya Kolisi to thank him for what the team had contributed to the nation. He quickly responded, and the rest is history. Our values and our passion for this country are well aligned. Just as the Springboks will continue to deliver inspiration, we will continue to invest in South Africa as we unify in this common goal.”