SA Rugby welcomes back Klipdrift as Bok sponsor

SA Rugby has announced that South African brandy Klipdrift has been named as a new sponsor of the Springboks, with the brand unveiled as ‘Official Associate Partner’ to the national team.

This is the second time Klipdrift has collaborated as the official brandy supplier to the Springboks and SA Rugby CEO Jurie Roux said they were looking forward to working with the company once again.

“Klipdrift is no stranger to Springbok rugby and has collaborated with us in the past – a decade ago, to be exact,” said Roux. “It is very pleasing to welcome them back into the family and we look forward to a successful partnership over the next few years.”

HAVE YOU ALSO READ?: Sharks sign deal with blockchain’s Socios.com

The sponsorship will run for three years and includes category exclusivity around the team, and the right to use Springbok players in appearances.

“As South Africa’s favourite brandy, Klipdrift has been a household name for generations,” said the brand’s Marketing Manager, Fred Leclezio. “We’re incredibly excited to return to the Springbok family and put our support behind a new generation of friends. I think South Africans will feel the sponsorship is a good fit. There are few things as proudly South African as Springbok rugby and Klipdrift, so it makes sense to bring them together. Our national team has the power to bring old friends together and to inspire new friendships, and that’s something Klipdrift can get behind 100%.”

Sport Industry Group
Sport Industry Group

Share this post

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email

Related posts