The South Africa-India T20 series in November delivered not only four thrilling matches, but also significant audience engagement and impressive viewership figures on SuperSport, according to a report from Nielsen Sports South Africa.
The series reached a total unique audience of 1.5 million viewers, which is a 194% increase on the 2023 series. Total consumption across all broadcasts soared to 3.9 million hours – a 341% year-on-year growth. These figures reflect the enduring rivalry between the two teams and the growing appeal of T20 cricket among fans.
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The best-performing match in 2024 drew a live total unique audience of 655,780, which was an 86% jump from the most-watched live game in the 2023 series. Over four matches, SuperSport broadcast 129 hours of live and secondary coverage, up from two matches and 50 hours in 2023.
“The SA vs India series captivated audiences with fierce rivalry and outstanding talent,” said Duncan Stead, Commercial Manager at Nielsen Sports SA. “The impressive viewership numbers prove Proteas Cricket’s unmatched ability to draw diverse audiences and spark national pride. SuperSport’s extensive coverage also highlighted the growing consumption of T20 cricket among an economically-active demographic. This is a clear opportunity for brands and rights-holders to connect with a dynamic and engaged fanbase.”
