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SABC Signs Content Agreement with Disney

The Walt Disney Company Africa and the SABC have signed a sports content distribution agreement.

It’ll see local and international live sporting events and news programming, as well as library and film sporting content from ESPN distributed to SABC Sports viewers across South Africa, through its SABC Sports Channel.

ESPN brings a portfolio of US sporting content and documentaries to its viewers across the world. In Africa, the broadcaster extends this offering by showcasing the latest in European football and other international franchises.

There will be two brand-new ESPN-branded football slots that will air each Saturday and Sunday on the SABC Sports Channel at midday during European football season. The dedicated slots will offer viewers a live English Championship match on Saturdays at 13h30 and a Dutch Eredivisie game on Sundays at 12h15, as well as highlights from the USA’s Major League Soccer and football news round-ups from ESPN’s magazine shows, including the popular ESPN FC.

ESPN also has access to four live World Athletics Events, with upcoming events such as the World Indoor Championships from Serbia (March 2022), the World Race Walking Championships from Belarus (April 2022), and the World Championships from the USA (July 2022).

Then there’s the Basketball Africa League, a partnership between the International Basketball Federation and the NBA. SABC Sports viewers can look forward to select fixtures of this league being broadcast live on their screens in 2022.

In terms of boxing, there will be over 150 hours of boxing content from ESPN’s vast library, showcasing the greatest in boxing events, athletes and moments in the sport’s history. 

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“This agreement is going to add significant depth to our current offering on the SABC Sports Channel,” said SABC Sport General Manager Gary Rathbone. “Our channel will now offer unrivalled content to our local sport fans seven days a week. With the addition of long-awaited regular live boxing events, as well more live football, athletics and African basketball, it’s clear that this partnership will deliver right across the board for our viewers. This partnership will not only give our viewers access to great sports content, but will see the SABC Sport Channel and our teams benefitting from the resources and experience that this collaboration with ESPN offers.”

“With this content agreement we are excited to not only be bringing ESPN’s unprecedented and compelling sporting offering to new audiences, but to also be taking a great step in highlighting and celebrating some of the up-and-coming leagues and athletes from around this continent,” said Kyle de Klerk, Director: Sports, The Walt Disney Company Africa.

Sport Industry Group
Sport Industry Group

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