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SSG Holdings Joins the Bulls as Sponsor

The Blue Bulls Company has welcomed SSG Holdings as an associate sponsor of the Vodacom Bulls.

The SSG Holdings logo will be placed on the left side of the players’ shorts.

SSG Holdings was formed in 2014 with the goal to create a specialised integrated services group that delivers technically-sound and commercially-viable security, facilities management and cleaning solutions to the South African market. 

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“SSG Holdings is an exciting and dynamic group, and we are truly excited about welcoming them to Loftus,” says Edgar Rathbone, CEO of the Blue Bulls Company. “They have built an amazing brand and a well-respected reputation over the years, and I have no doubt that we will continue doing so as we move forward together.”

“When two brands connect there is always some commonality that sparks the partnership and that is how this relationship between SSG holdings and the Blue Bulls Company started,” says John Smit, former Springbok captain and Group CEO of SSG Holdings. “I know that both brands stand for excellence and in many ways the Vodacom Bulls are in the service industry, just as our company SSG is. We protect, clean and maintain for our clients, allowing them to do what they do best. The Bulls deliver performances that allow their fans to sit back after a hard week and enjoy the sweet feeling of success, to then hit the next week in the right frame of mind. While captaining South Africa I realised the responsibility of our team to our people in delivering results in order to facilitate their escape from the daily grind, even if just for an afternoon!”

Sport Industry Group
Sport Industry Group

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