Sun International’s online betting arm, SunBet, has added the Emirates Lions to its list of sports sponsorships.
The announcement follows a recent deal signed with the Cape Cobras cricket team.
The Lions sponsorship will see SunBet partner with Emirates Airline Park for competitions such as Pro16 and the Currie Cup, among others.
“We are excited to be associated with a leading brand in the rugby sector,” said SunBet General Manager, Nitesh Matai. “As a recognisable and trusted brand, we take great care in who we align ourselves with and believe that the Lions Rugby Company compliments our values and will be a successful partner. The SunBet platform is safe and secure and offers unrivalled rugby betting options. This deal exposes our brand and platform to the right audience who can explore those options.”
The deal will also enhance the experience for SunBet customers, giving them interactive access to players, coaches, and management, as well as insider tips. When it is safe to host matches in public again, customers can also look forward to enjoying VIP hospitality at stadiums.
SunBet’s sponsorship, which runs until the end of 2023, allows it to expand its marketing strategy to have its brand associated with games played at Emirates Airline Park.
“As we head into 2021, we are delighted to welcome on board our brand new sponsor SunBet, to be sported on shorts. We are proud to be associated with a company like SunBet, Sun International’s premier sportsbook, and an affiliate that the Lions have long been associated with. We know it will be a long and prosperous relationship,” said Pieter Burger, Managing Director of EPS (Pty) Ltd.