Telkom has appointed 2020 Hollard Sport Industry Awards Agency of the Year, Levergy, as its new sponsorship agency.
The appointment follows a competitive pitch process and sees Levergy immediately begin work across the sponsorship portfolio for Telkom and its group of companies.
The portfolio includes significant investments in high growth areas of women’s sport and esports. In addition, the agency has been mandated to grow the commercial programme for VS Gaming, Telkom’s owned gaming and esports asset.
“2020 was a challenging year, not only for Levergy, but for our industry as a whole,” says Ray Langa, Managing Director of Levergy. “So, to kick off 2021 with a major new client is not only immensely exciting, but a great boost for our agency. We are very proud of our continued growth, especially under these testing times and are delighted to welcome Telkom to the Levergy family. Our first few engagements with the team have been hugely encouraging and it’s great to see one of South African’s leading brands placing huge importance on the impact that sponsorships and passion-based marketing can create for the brand and the business.”
Levergy were named Hollard Sport Industry Awards Agency of the Year for the second consecutive year at the end of 2020.