The Courier Guy has concluded a sponsorship agreement with the Sunshine Tour, which will see the tour’s season-long points ranking race now renamed the ‘Order of Merit delivered by The Courier Guy’.
In the process, The Courier Guy replaces cryptocurrency brand Luno as headline sponsor of the Order of Merit.
As part of the agreement, the leading three professionals on the Order of Merit will have the official Courier Guy logo displayed next to their names throughout the season on the official SuperSport broadcasts, whilst their caddies will also wear bibs displaying the logo and their players’ positions of first, second or third on the ranking.
A further incentive this season will see the top three professionals at the end of the season receive an added bonus, with R500 000 going to the first-placed finisher, followed by R200 000 for second and R100 000 for third place. This will be on top of their season’s earnings.
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“We’re all about excellence and that’s exactly what the Order of Merit is – a recognition of consistent excellence. In the fast-paced world of logistics, you have to be on your game and it’s exactly the same with professional golf. The standards are so high, the competition so stiff and the margin for error so small that you just can’t afford to have a bad day. We can totally identify with this, which is why we’ve decided to come on board with the Sunshine Tour,” said Simon Hill, Head of Marketing at The Courier Guy. “Much like the Sunshine Tour, The Courier Guy is 100% homegrown and very proudly so. We also believe in the pillars of golf – honesty, trust, integrity. These are fundamental when it comes to running a business and it’s precisely how we run ours. So it makes sense on a number of levels, and the fact that we’re keen golfers ourselves doesn’t hurt either.”
Thomas Abt, Commissioner of the Sunshine Tour, welcomed the new partnership at the start of the tour’s 2023/24 season.
“The Courier Guy is such a well-established brand and we’re delighted to have such a passionate business as a partner. The Sunshine Tour has always aligned itself with the very best brands in our own pursuit to deliver the best product we can in professional golf. The Order of Merit delivered by The Courier Guy is a valuable addition to our tour, and we cannot think of anybody better to help us deliver greatness on our fairways than South Africa’s leading courier services company,” he said.
Hill has hinted at further possible enhancements of The Courier Guy’s relationship with the Sunshine Tour in the future.
“We’re a brand that likes to do things differently. Like the Sunshine Tour, we’re expanding on and embarking on new and exciting things all the time. So, watch this space,” he said.
