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The Crazy Store Partners with JP Duminy

Variety retail brand, The Crazy Store, has announced a year-long strategic brand partnership with former Proteas cricketer, JP Duminy.

The Crazy Store has 430 stores nationwide and says it was attracted to Duminy’s “versatility and familial flare”, making him “the ideal candidate to partner with the family-friendly, fun and fresh experience that The Crazy Store offers”.

“JP Duminy is a South African sporting icon who embodies the meaning of family, philanthropy, and excellence. His values strongly align with The Crazy Store’s own. We couldn’t be more excited for this collaborative year with JP and the JP21 Foundation,” said The Crazy Store MD, Kevin Lennett.

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Duminy is currently the Lions Cricket franchise batting consultant and also served as a strategic consultant to the Proteas men’s team at the Cricket World Cup.

“As a busy father and businessman, I prioritise ease, variety and convenience when shopping and choose retail brands that put their customers first and understand the importance of these values. The Crazy Store believes in the work that we do at the JP21 Foundation and that is something of utmost importance to me, so I am looking forward to this exciting partnership,” he said.

Sport Industry Group
Sport Industry Group

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