Cricket South Africa and natural spring water brand THIRSTI have announced that they’ve concluded a three-year partnership.
THIRSTI started its natural spring water production at the end of 2015 and in a relatively short space of time has become very active in the sports sponsorship space. That’s as it’s sought to raise awareness around its still, sparkling and flavoured spring water, as well as its sports drink ISOFIT+.
The CSA partnership covers hydration and rehydration on and off the pitch for all of South Africa’s top teams – the Proteas Men, Proteas Women, SA A, SA u19 Men and Women, National Academy Men and Women, and the Proteas Women’s National Camps.
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“CSA is pleased to partner with a hydration outfit of such acclaim,” said CSA Chief Executive Officer, Pholetsi Moseki. “THIRSTI is a compelling brand which has a strong focus on sport and we are thrilled that they have cast their attention in our direction. This confirms cricket’s appeal as a formidable brand which continues to stand on its own. I thank THIRSTI for choosing to partner with us as we journey to position cricket as a powerful sport in South Africa. We are looking forward to a fulfilling and mutually beneficial three years.”
It’s the latest sports sponsorship property for THIRSTI, which already has relationships with the Springboks, the Comrades Marathon, Supersport United Football Club, The Sharks, The Bulls, Nedbank Running Club and the ABSA Cape Epic.
“Our love of cricket means that we have always kept our eye on the ball for such a sponsorship opportunity,” said THIRSTI Managing Director, Rob Hoatson. “When an invigorated and motivated management team approached us, we had no hesitation in partnering with an organisation that is wholeheartedly determined in ensuring that the sport is not only better than it’s ever been in our country, but is presented to the fans in a professional, passionate and patriotic manner inside and outside the boundary ropes.”