Titans Cricket has announced that it has wrapped up a deal with Lipton, as it’s ‘Official Ice Tea Supplier’ for 2023/2024.
“I was very impressed with the range of products they had on offer and the work that goes into making sure that what we get on the shelves is of the highest standard,” said Titans Cricket Commercial Manager Pierre Joubert. “Lipton is a brand that is very committed to sustainability and health, and that is a point we connected on quite strongly, especially when it comes to a beverage that will hydrate and refresh our players.”
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Founded by Thomas Lipton in the late 19th century, Lipton has played a pivotal role in shaping the global tea industry. Over 150 years ago, Lipton set out to make tea accessible to the masses and Lipton is now sold in more than 150 countries around the globe, offering a huge range of variants, from classic black tea to herbal tea infusions with ingredients such as turmeric, dandelion, and lavender. The brand also sells a range of iced teas (including alcoholic options) and even soup mixes.
“The Titans are a top-level cricket union in South Africa and they are the epitome of success in cricket with over 21 cricket trophies under their belt. This partnership is a great platform to continue spreading the better for you sugar-free messaging in a positive, fun, and radiant manner,” said a PepsiCo statement.