The Titans have announced that they’ve concluded a new partnership with South African shoe brand Veldskoen.

“Teaming up with the Titans allows us to participate in South African culture, build towards a brighter future, and do so with one of the biggest franchises in South African sport,” said Ross Zondagh, Managing Director of Veldskoen. “I’ve seen first hand what an incredible culture the Titans have. There is an incredible legacy, and we are very excited to be part of the future.”

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The Veldskoen story is a great one. Zondagh and CEO Nick Dreyer both watched the 2016 Rio Olympics Games and in a phone conversation later that year discussed their mutual disappointment with what Team South Africa wore for the opening ceremony. Zondagh thought Veldskoen could help, but Dreyer pointed out that it needed a splash of fashion. The vividly-coloured soles and laces of today were born then, and the rest is history.

“We are delighted to be partnering with Veldskoen. They embrace our culture and that South African sense of fun in such a clever way. The entire Titans family is looking forward to Sky Blue laces and soles,” said Titans Cricket CEO Jacques Faul.