Toyota and Specialized Sponsor SA’s Top MTB Talent

Toyota South Africa Motors and Specialized Bicycles have teamed up to support two of South Africa’s top mountain bikers – Matt Beers and Tristan Nortje.

Racing as Toyota Specialized, with the support of Ninety One Asset Management and in benefit of, the team will target marathon, stage races, gravel bike events and selected cross country races in 2022.

For the upcoming Absa Cape Epic, Beers will race with American Christopher Blevins, whilst Nortje will partner Britain’s Cameron Mason.

Beers is South Africa’s premier marathon racer. The 28-year-old is the reigning South African Marathon and Absa Cape Epic champion. In 2022 he will once again be focusing his powers on the longer distance off-road events, as he seeks to defend his Untamed African MTB Race title, before shifting his focus to the North American gravel season and the UCI Marathon World Championships in Denmark.

Nortje is still just 20-years-old and along with the early season goal of a stellar Absa Cape Epic performance, will target select cross-country events, including a number of UCI World Cup races.

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“We’re proud that we’ve adopted a holistic approach when it comes to cycling and this shows in the number of properties that we support locally and internationally, including individual cyclists, cycling teams, esports, Corporate Social Responsibility (Pedal Power Association), as well as in-store branding (Cycle Lab). Toyota Specialized is therefore a natural fit for us, and we are confident that this is going to be a successful and mutually-beneficial partnership,” said Glenn Crompton, Vice-President of Marketing at Toyota South Africa Motors.

As the title sponsor, TSAM’s support of Toyota Specialized will include a financial contribution as well as a Corolla Cross for each of the two riders. 

“We are really excited to have Matt and Tristan racing in the Toyota Specialized colours in 2022. They’re both exceptionally talented riders and while Matt has already proven himself to be among the world’s best, Tristan has an exciting future filled with personal and professional growth ahead of him. I think their mix of youth and experience will combine well when they race together. But the relationship with Specialized Factory Racing also allows us to tap into the global teams,” said Bobby Behan, Director of Specialized Bicycles Africa.

“It is a huge privilege to be a part of a massive international brand, like Toyota,” said Beers. “Most of our sponsors are big companies in South Africa, but Toyota is on a different level globally. So, it’s pretty surreal to have them backing us as cyclists. And then obviously Specialized too… they’re one of the biggest brands in the cycling industry internationally, but I’ve also been with them for four years now. It’s really good to have the consistency of that partnership, the support of people I have great working relationships with, and to be able to continue to race on their absolutely world-class bikes.”

Sport Industry Group
Sport Industry Group

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