Toyota South Africa Motors, in partnership with its dealer network, is taking customers closer to the Toyota Gazoo Racing brand, with the opening of its first Gazoo Racing Dealer Zone at Motus Toyota Bedfordview.
This pilot programme aims to bring the ‘world of GR’ to fans’ backyards and build on the racing success achieved by Toyota Gazoo Racing on a global stage, in events such as Rally Raid, the Dakar Rally, the World Rally Championship etc. The aim is to continue to grow GR as a brand and provide customers with a tailored performance motoring experience.
The GR Zone concept follows on the GR HQ building at Zwartkops Raceway as part of the ever-expanding GR portfolio in South Africa.
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Utilizing bespoke shop fitment, a merchandise area, digital features and a race-like environment, the GR Zone will be the one-stop-shop for motoring enthusiast to experience the GR brand within their community.
It will feature state-of-the-art technology that takes advantage of the broadening GR and GR Sport product offerings and provide an interactive space where guests can engage with the GR product line and brand.
Currently, the GR product line-up consists of three bespoke GR models (GR86, GR Supra and GR Yaris) and three GR Sport models (Corolla Cross GR-S, Hilux GR-S and Land Cruiser 300 GR-S). The GR Corolla is due to make its local debut later this month, which will give fans a total of seven GR models to choose from.
