South African beverage brand Twizza has announced that is has signed a partnership agreement with Springbok wing Makazole Mapimpi.
There are some natural synergies between the two parties, as both have their roots in South Africa’s Eastern Cape. Mapimpi was born in Mdantsane near East London, whilst Twizza’s head office is in Komani/Queenstown.
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Twizza is a national operation, with manufacturing sites in Queenstown, Cape Town and Middelburg, and distribution depots throughout the country.
“Makazole’s rugby journey, which is made up of many moments, is a perfect vehicle to showcase our brand positioning of ‘Taste the Moment’,” says Lance Coertzen, Twizza Group Marketing Manager. “Furthermore, we feel that there is perfect synergy in this partnership, not only because of our shared humble beginnings, but also because Makazole is a man who lights up the rugby field and is the epitome of making dreams come true. We are looking forward to working with him to inspire generations of South Africans.”
“I’m excited for our partnership,” says Mapimpi. “It is important for me to be the best version of myself and I am looking forward to creating memorable moments with Twizza. The brand resonates with me, being born and bred in the Eastern Cape and how it has remained true to its beginnings. It’s a family business and family is what shapes individuals and communities to be the best versions of themselves.”