Sport Industry

Two more NBA stores open in South Africa


NBA Africa has announced that two new NBA stores are set to open in South Africa, in partnership with Shesha, a premium retailer of footwear, apparel and accessories.

The NBA Store in Durban will be located at Gateway Mall and open on 24 November, while the store in Cape Town will be located at the V&A Waterfront and open on 1 December. 

The new stores build on NBA Africa’s existing merchandise offerings, including the first NBA Store on the continent located in Sandton City, Johannesburg and the league’s first e-commerce site dedicated to fans in Africa, which provides fans in select countries with a wide selection of official NBA merchandise.  


To celebrate the new store openings, Naismith Memorial Basketball Hall of Famer Clyde Drexler will engage with fans at launch events in Cape Town on 12 December and in Durban on 14 December.

Both stores, which will be operated by Shesha, will feature an extensive range of officially-licensed NBA merchandise for youth and adults, including current and former player jerseys, apparel, headwear, footwear, sporting goods, toys and collectibles from major brands such as Nike, Mitchell & Ness, New Era and Wilson. The stores will also feature a customization area where fans can personalize NBA jerseys. 

“We are excited to expand our merchandise offerings in Africa as part of our multi-year collaboration with Shesha,” said NBA Africa CEO Victor Williams. “There is tremendous demand for official NBA merchandise from fans in South Africa and across the continent, and these beautiful new stores will allow fans in Cape Town and Durban to more easily represent their favourite teams and players.”        

“Following the launch of Africa’s first NBA Store in Johannesburg last year, we are excited to also deliver the NBA Store experience to fans in Durban and Cape Town,” said Shesha CEO Nirmal Devchand. “The launch of the new NBA Stores will provide more fans in these cities with better access to their favourite teams and players’ merchandise, and we look forward to welcoming them to these new locations.”

There are more than 400 NBA-branded, licensee-operated, retail stores and attractions worldwide that serve as the league’s official destinations for fans around the world. NBA fans in Angola, Botswana, the Democratic Republic of the Congo, Lesotho, Malawi, Mauritius, Mozambique, Namibia, the Seychelles, South Africa, Swaziland, Tanzania, Zambia and Zimbabwe can continue to shop online at NBAStore.Africa.   

Earlier this month, the Basketball Africa League, a partnership between the International Basketball Federation and NBA Africa, announced that the league’s fourth season will tip off in March 2024 in South Africa. 

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