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Video – Adidas Unveils New Global Content Campaign

Adidas has launched a new content campaign, which will feature a host of the sportswear giant’s athletes and ambassadors.

They include Springbok captain Siya Kolisi, with the athletes starring in a series of 20 films, as part of its long-standing “Impossible is Nothing” campaign.

The brand says the campaign will harness the ‘power of sports to change lives’, and will bring together a series of ‘documentary-style’ videos featuring home footage of stars, shining a light on the previously unseen side of their lives.

Featuring the likes of footballers Paul Pogba and Mohamed Salah, musician Beyonce, esports star Ninja, NBA superstar Dame Lillard and Kolisi, the series will follow stories across sport and culture, showing how ‘optimism and action’ has shaped the lives of the subjects and aiming to inspire and empower others. 

“Impossible is Nothing is more than a campaign – it’s our attitude,” said Brian Grevy, Executive Board Member, Global Brands,  adidas. “Seeing possibilities with optimism is key to achieving our purpose of changing lives through the power of sport. This attitude is what inspires us every day and is pushing us to build the future. Seeing possibilities is for everyone who wants to create a better tomorrow for all people.”

Dylan Rogers
Dylan Rogers

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