Messi 644 video_edited.jpgcropped
Video – Adidas Unveils Revised Messi Piece

To celebrate Lionel Messi’s record-breaking 644th goal for Barcelona – which saw the Argentinian beat Pelé’s 1974 record for the most goals scored by one football player for one club – adidas launched a remixed version of its ‘Impossible is Nothing’ campaign from 2006.

2006 was the first year of the brand’s sponsorship of the player, and the edited footage of the advert features Messi being asked ‘how would you rewrite history?’ Messi then responds by writing the number 644 on the screen.

The campaign was developed by We Are Social Sport, the sports specialist division of socially-led creative agency We Are Social.

Dylan Rogers
Dylan Rogers

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