Arsenal and adidas have announced the return of the club’s ‘No More Red’ campaign for a fourth year.
Initially launched in 2022, the initiative helps raise awareness of knife crime, with a particular focus on safeguarding the local community and promoting the importance of role models.
The campaign will see the return of the all-white adidas kit, which the club states will never be available for purchase, but will be given to individuals in recognition of their positive contribution to their community.
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This year, Arsenal have produced a short film, featuring three community difference-makers – Zakaria Hassan, George Hobden, and Amy Scanlon – who are joined by Declan Rice, Miles Lewis-Skelly and Alessia Russo, to reflect on the impact of ‘No More Red’ since its inception.
The Gunners stars engage in discussions around the significance of providing safe spaces for young people to express their creativity, and the necessity of having access to role models.
The initiative focuses on three key areas, including investment in safe spaces to play football, opportunities for connection, and the importance of role models within the community.
