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Video – Arsenal and Adidas Launch ‘No More Red’

Arsenal FC has teamed up with adidas to launch ‘No More Red’, a campaign that will support the Premier League club’s work in the community to keep young people safe from knife crime and youth violence.

Under the initiative, more safe spaces to play football will be refurbished, starting with a pitch at Harvist Estate, a short walk away from Emirates Stadium.

Individuals who are making a difference in their community in terms of reducing violence will also be recognised through the programme, with a mentorship scheme supported by various famous faces, including ex-Arsenal striker Ian Wright, actor Idris Elba and DJ Emerald Rose Lewis.

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There were more than 10,000 knife-related offences in London in the 12 months through to June 2021. Last year also saw the highest number of teenage murders in a year in London since records began – most of which involved knife attacks.

Sport Industry Group
Sport Industry Group

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