Barclays has launched its latest football campaign, called ‘Here for The Land of Football’.
The campaign brings together the British bank’s various connections with football, including its partnerships with the Premier League and the Women’s Super League, and its investment into the grassroots game.
The campaign’s hero video was initially released on Boxing Day and weaves in footage from the top-tier of men’s and women’s football in England with Barclays’ work in schools and communities across the country.
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Narrated by Ian Wright, the film features 2022/23 Premier League Golden Boot winner Erling Haaland, Chelsea forward Sam Kerr, Arsenal star Bukayo Saka and Irish defender Katie McCabe.
“Anyone involved in football, as a player or a fan at any level of the game, knows how it can bring us together,” said Wright. “That’s why I’m happy to be part of The Land of Football – Barclays’ celebration of all things football, for everyone.”
The film was created alongside London-based agency M&C Saatchi Sport & Entertainment.