Canterbury has launched a new content series with the British and Irish Lions on their tour of South Africa.
It aims to capture the story of the Lions kit man and the team’s kit throughout the series.
Hanging out jerseys with the ‘Bag Man’ gives viewers a sneak peek into the world of the Lions’ kit man Paddy ‘Rala’ O’Reilly, as he prepares the kit during what is his fourth tour with the team.
HAVE YOU WATCHED?: Land Rover ‘Interrogates’ Lion Legends
The series features behind-the-scenes footage as the team prepares for the series with South Africa, along with interviews with the players, staff, and O’Reilly himself. It explores the kit man’s role, supporting the players with everything from hanging up the jerseys to replacing their ripped socks and even lighting candles in the toilets.
Canterbury is the ‘Official Apparel Partner’ for the Lions and provides the team’s kit for the series.