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Video – Chelsea Celebrate ‘Real Londoners’ in Joe Cole Film

Chelsea have teamed up with former player-turned-pundit Joe Cole to celebrate the creativity and resilience of Londoners throughout the pandemic.

Launched on Chelsea’s 116th anniversary, the short film narrated by Cole celebrates seven stories of people who have opened businesses, adapted their output to support key workers, helped their communities, and inspired through art.

As part of the initiative, the club has also called on small small businesses with London postcodes to apply for free advertising space on matchdays, including a branded Instagram Story, as part of a new campaign to help local companies back on their feet after the pandemic.

Sport Industry Group
Sport Industry Group

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