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Video – Declan Rice signs for Footballco

England midfielder Declan Rice has joined forces with London-based football content business Footballco to develop and star in original player-led video series debuting across GOAL platforms in a year-long exclusive deal.

Rice is the first signing in Footballco’s broader video strategy to cast elite footballers in episodic video formats that go beyond the pitch.

Since becoming an England regular, Rice has endeared himself to the nation with his easy personality and sense of humour, and the first video series utilises both.

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In ‘Box to Box’, Rice opens a series of mystery boxes filled with objects important to him that were secretly provided by friends and family and cover the full spectrum of his life on and off the pitch.

This show debuts today across GOAL social channels that reach more than 500 million people and register over 100m engagements per month.

Future Box to Box episodes will use objects of importance to profile stars of the men’s and women’s game, giving fans an unrivalled view of them as people and players.

 

Sport Industry Group
Sport Industry Group

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