Sport Industry

Video – DStv Stream celebrates obsessive SA fan in Olympics spot

Share

DStv has released a funny piece of video content, promoting the broadcaster’s Olympics coverage.

The piece was produced in collaboration with agency Retroviral and Panther Punch and sees the profiling of ‘fan favourite sports’, such as swingball and ‘braai-nastics’.

HAVE YOU ALSO WATCHED?: Video – BIC SA PARTNERS WITH MPUMELELO MHLONGO

“The average person underestimates the elite nature of an athlete,” said Co-Creator, Glen Biderman-Pam. “The quadrennial event provides a glimpse into the exceptionalism of the individuals representing our country and DStv Stream provides us the opportunity to live vicariously through these athletes who sacrifice everything to don the Green and Gold.”

The content piece uses humour to illustrate how obsessive South African sports fans are and the “juxtaposition of the intensity of performance by the sportsmen and women, with the nature of viewer fandom.”

The Olympic Games got underway in Paris on 26 July.

More like this