In the latest in this series of feature interviews on the Hollard Sport Industry Awards platform, editor Dylan Rogers chats to EFC President Cairo Howarth.
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In this series, Dylan will be sitting down with a range of South African sports industry members, and here Howarth details the start of the EFC movement in the country, the growth of interest in the sport across Africa, the digital numbers it is generating, and why he believes EFC now has a compelling commercial offering.
