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Video – Lions Announce Partnership with Chase Distillery

The British & Irish Lions has announced a new partnership with British distillery Chase Distillery, which will become the ‘Official Vodka and Gin of the Lions Tour’. 

As part of the partnership, the Hereford-based distillery will receive in-stadia branding and tickets for both the Castle Lager Lions Series and the Vodafone 1888 Cup match against Japan, which is scheduled to take place at Murrayfield on 26 June. 

Chase Distillery will also receive digital and social media rights, access to the Lions’ events programme, the option to create bespoke content using Lions archive and on-tour footage, and gain access to players and coaches for commercial appearances and promotions.

Founded in 2008, Chase Distillery produces gins and vodkas using potatoes and apples grown on its farm in Herefordshire, UK. 

Sport Industry Group
Sport Industry Group

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