Maserati has announced David Beckham as an ambassador, enlisting the former England captain to front a new ad campaign.
The pair have come together for the first time in a new short film that puts Beckham into a Levante Trofeo in Miami, where he revels in doing a series of donuts in the supercar instead of attending a full day of business meetings.
Directed by Harmony Korine, the ad aims to ‘capture emotions beyond appearances’ revealing Beckham’s ‘daring rebellious spirit’, as well as the brand’s tagline the ‘Art of Fast’.
“It is the start of a new chapter at Maserati and an exciting time for me to come on board and begin this partnership,” said Beckham. “It is an iconic global brand which shares my appreciation for excellence and commitment to pursuing the very best innovation and design. Passion and dedication runs through everything I do and Maserati shares this determination.”