The NBA has debuted its 2023-24 season tip-off brand campaign, ‘Everyone’s Game’, which is now streaming across all @NBA social platforms and on the NBA app.
Reigning NBA MVP Joel Embiid and four-time NBA All-Star Jayson Tatum headline a cast of NBA talent, starring defending NBA champions Jamal Murray and Kentavious Caldwell-Pope, Bradley Beal, De’Aaron Fox and Zach LaVine, all putting in work as they prepare to help lead their teams all the way.
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Each character shows off what he is bringing to the new season – working harder, moving faster, jumping higher – and poses a simple question to his doubters, “How You Like Me Now?”, which also serves as the soundtrack to the film.
The campaign features cameos from four-time WNBA Champion Sue Bird and two-time FIFA World Cup winner Alex Morgan, who share their approval for the players’ championship mindset with, “Now this, I like.”