New Balance has unveiled the next chapter in its ‘We Got Now’ campaign: ‘Impatience Is A Virtue,’ which takes an ‘intimate’ look at what drives New Balance athletes.
The new 60-second video features Team New Balance ambassadors, including Liverpool attacker Sadio Mané, two-time NBA Champion Kawhi Leonard, sprinter Sydney McLaughlin, tennis star Coco Gauff, and activist and artist Jaden Smith, alongside ‘everyday people’ who aspire to excellence in a range of athletic, philanthropic, and artistic pursuits.
HAVE YOU WATCHED?: Video – The FA Partners with Wretch for Euro Squad Announcement
The campaign video is comprised of a series of vignettes that highlight each individual athlete’s pursuit of their passions.
Several other vignettes feature young people around the world who exemplify the ethos of ‘We Got Now:’ Jin, a Chinese dancer, who uses social media to get her street dance skills noticed; Mia who wants to become the greatest basketball player in the world; and a young footballer who envisions some day reaching the same level as his idol Mané, sending him an autographed ball.
This latest installment of the ‘We Got Now’ campaign was produced with VMLY&R in New York in collaboration with New Balance’s network of agencies around the world – to capture footage of the athletes and bring the campaign to life.