Nike has released its new brand campaign, “So Win,” focusing on the impact of sport and the increasing prominence of women’s athletes.
The campaign features athletes including Jordan Chiles, Caitlin Clark, Sabrina Ionescu, Sha’Carri Richardson and A’ja Wilson, highlighting their achievements in the face of challenges.
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The campaign’s message aligns with the continued growth of women’s sport, which has seen record-breaking viewership and sold-out stadiums in recent years.
Narrated by Doechii, “So Win” includes a 60-second film, still photography and a social media campaign.
The campaign forms part of Nike’s broader marketing strategy as the company continues to invest in athlete storytelling and brand engagement.
