Aston Villa and adidas have launched the club’s new home kit for the 2024/25 Premier League season.
The launch video stars rock and roll icon Ozzy Osbourne, along with his former Black Sabbath band mate Geezer Butler, with the Birmingham band’s ‘Paranoid’ featuring as the campaign’s backing track.
During the video, Butler cuts off the music to play the theme music of the UEFA Champions League, celebrating Villa’s qualification for the 2024/25 edition of the elite European club football competition.
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Former Villa striker and media personality Gabby Agbonlahor also features in the video.
The new kit is the first under the team’s recently signed multi-year partnership with the German sportswear giant.
The new shirts feature ‘AV 150’ text on the back, honouring the club’s 150th anniversary, and include the team’s new crest, which was revealed in May.
Villa and adidas collaborated with London-based sports agency Homeground on the film.
