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Video – Rashford features in new Beats By Dre piece

Beats by Dre (Beats) has linked up with the artist Gaia Alari and rapper Dave to produce a 60-second animated short starring Manchester United forward Marcus Rashford.

‘Never Beaten’, which comes to life in the form of a flipbook, visualises Rashford’s footballing journey in a whole new light. From early starts and late finishes, to experiencing the highest of highs and lowest of lows, the short highlights his never-ending pursuit of greatness. Rashford stays resilient to the pressures of the modern game by using the power of music to balance his thought process and block out external noise. 

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Manchester United fan Dave provides words of motivation as the narrator for the animation. Speaking on the theme of ‘greatness’, he likens it to a ‘painting’ of which Rashford has spent a lifetime creating, but is still yet to finish. Touching on setbacks, comebacks and the future ahead, Dave provides a defiant message of support to his friend, declaring ‘greatness is in you’. 

Sport Industry Group
Sport Industry Group

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