Sport Industry

Video – Sky launches new series to provide fan perspective

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Sky Sports has released a new social-first documentary series entitled ‘SCENES’ that will provide four different perspectives of an English Premier League matchday experience.

The UK subscription broadcaster aims ‘to blend first-person storytelling with candid behind-the-scenes footage’ through the content.

The series kicked off on Friday 11th August at the Premier League opening match – Burnley at home to champions Manchester City at Turf Moor.

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Episode 1 features creators Specs Gonzalez, Sharky, Morf and PK Humble who find themselves in amongst the action in Burnley with presenter Nicole Holliday attending Sky Sports’ opening night of the Premier League event.

The format has been created in partnership with After Party Studios, the production company founded by YouTuber Callux.

Gary Hughes, Director of Football at Sky Sports, said: “At Sky Sports, we always strive to bring the viewer as close to the action as possible. So when looking at how the modern fan consumes the game, we wanted to provide a new perspective, or multiple in the case of SCENES. Immersion in the matchday experience is still very much at its core, but we’ve created it so that it appeals to the viewing habits of younger fans who want to see the game in a different, more socially-led way.”

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