SuperSport has unveiled its “Watch Them Rise” campaign, ahead of the start of the Olympics in Tokyo.
The campaign was executed by Johannesburg-based agency Levergy, in collaboration with parent company M&C Saatchi Abel.
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“The Olympic Games have always been about the human spirit and its ability to rise above adversity,” said a Levergy statement. “But with the additional context of the Covid-19 pandemic that led to the Games being postponed for the first time due to a reason other than war, this is more relevant than ever before. Watching the Tokyo 2020 Olympics is watching the best in the world rise beyond what they even dared to dream is possible. It’s about watching debutants rise for the first time, finding out if Olympic legends can rise again, and tapping into country and continental pride like never before. It is with this key thought that SuperSport and DStv’s continental “Watch Them Rise” campaign was born.”