World Sports Betting has joined the Blue Bulls Company as an associate sponsor and the official betting partner of the Vodacom Bulls.
The online sports betting brand’s logo will appear on the back of the Vodacom Bulls’ shorts.
“We are ecstatic with the inclusion of World Sports Betting into our stable as an associate sponsor. The current climate has posed its fair share of challenges to the sponsorship market, and for this we are extra grateful for the partnership. They have always been a bold and innovative brand, and we are looking forward to sharing and rolling out some exciting and creative concepts,” said Edgar Rathbone, Blue Bulls Company CEO.
“As a brand we always pride ourselves in aligning with only the best and it doesn’t get much better than the Vodacom Bulls when it comes to domestic rugby,” said Ryno Du Plessis, Marketing Director of World Sports Betting. “Fans can expect lots of exciting promotions, activations and special events once we kick off.”
Warren Tannous, Group CEO of World Sports Betting, calls the sponsorship “a match made in heaven”.
“We have been looking for bigger and stronger brands to align to as we continue to build our own brand as the leader in sports betting in SA,” he said.